Design Packages
Whether you're taking your DIY branding to the next level, or if you're ready for a brand refresh, I'll help you find you the right direction - from strategy and identity to ongoing design support.
In a space built on trust, first impressions count. 75% of people judge a business’s credibility based on its visual design.
Let’s make sure your brand feels as good as the work you do.
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brand evolution edit
Guided brand evolution from strategy through to tangible assets for launch
is this for me?
You own an established lifestyle or wellness business that had been growing steadily. You’re doing well - but want to attract more premium clients, build stronger customer loyalty, and growth might have started to stall.
the problem
Your messaging no longer feels like it reflects who you are as a business. Sometimes you hesitate before sharing your marketing or visuals because you know it’s not quite you anymore. Or you’re aware your visuals are inconsistent because you’ve been testing different styles to see what sticks. Deep down, you know it’s going to be hard to get everything aligned without the right support.
my promise to you
Together we’ll work through the Brand Evolution Edit, focusing on realignment so your brand clearly reflects who you are and looks as established as you feel.
We’ll protect what’s already working and evolve what isn’t. By going deeper than a surface-level rebrand, and through dedicated 1:1 support, I’ll guide you from brand clarity all the way through to tangible assets you can start using straight away, such as brand stationery or a mini social media toolkit, depending on your business.
How it works
Realign → Evolve → Launch
REALIGN
Audit, clarity & direction
We start by looking closely at how your brand is showing up today - what’s working, what isn’t, and where it may be holding the business back. From there we define your positioning, priorities and strategic direction so the brand has a clear point of view moving forward.
→ A clear strategy and aligned direction for the brand.
EVOLVE
Shaping and building the new identity
Next we translate strategy into visuals. We explore creative directions, refine the strongest route, and build a brand identity that feels considered, consistent and true to where the business is today.
→ A confident brand identity designed to support growth.
LAUNCH
Bringing the brand to life
Finally, we apply the identity across key touchpoints so it works in the real world, not just in theory. You’ll receive your Brand Strategy Roadmap and pieces created through your rebrand, and guidance on how to use the brand clearly and consistently going forward.
→ A brand that’s ready to launch and easy to use.
TIMELINE: 6-8 WEEKS
brand strategy
Getting clear on who you are, who you’re for, and how to show up
is this for me?
You own a growing lifestyle or wellness business. You’re doing well, but you’re ready to step things up, attract more premium clients, and grow with more intention.
the problem
Your brand feels a bit unclear behind the scenes. You’re making decisions as you go, but there’s no real strategy holding it all together. Your messaging shifts depending on the day or platform, and it’s hard to know what to say or how to say it in a way that really lands. You might have ideas - but no clear direction to guide them. You know that without proper clarity, it’s hard to grow in a consistent or meaningful way.
my promise to you
Together we’ll define the strategy behind your brand so everything starts to make sense - from how you position yourself to how you communicate.
This is about getting clear on who you are, who you’re for, and how your brand should show up moving forward. With focused 1:1 support, I’ll guide you through the thinking to put together a roadmap, so you can make decisions with confidence and direction.
How it works
Clarify → Define → Align
CLARIFY
Audit, clarity & direction
We start by looking at your brand as it stands today - what’s working, what’s unclear, and where there may be gaps. This gives us a strong foundation to build from.
→ A clearer understanding of your current position.
DEFINE
Shaping your strategic direction
Next, we define the key parts of your brand strategy - your positioning, audience, messaging and overall direction. This creates a strong point of view for your brand moving forward.
→ A defined roadmap to guide your decisions.
ALIGN
Making it usable in the real world
Finally, we bring everything together so it feels clear and easy to apply. You’ll leave with a Strategy Roadmap you can actually use - not just something that sits in a document.
→ A practical, usable brand strategy.
TIMELINE: 3-4 WEEKS
You walk away with a brand strategy that feels clear, focused and intentional. You know what you stand for, how to communicate it, and how to move forward with confidence. That clarity makes it easier to attract the right clients, show up consistently, and grow in a way that actually feels aligned.
brand Identity
A clear and considered brand identity, ready for launch
is this for me?
You own a lifestyle or wellness brand that’s growing and ready to look more established. You’ve outgrown your current visuals and want something that better reflects the level you’re operating at.
the problem
Your brand feels inconsistent and a bit all over the place. You’ve tried different styles, but nothing has quite stuck or felt fully “right”. You might hesitate before putting things out because the visuals don’t match how you want to be seen. It doesn’t quite reflect the quality of what you offer.
Without a clear and considered identity, it’s hard to show up confidently or build a strong, recognisable brand.
my promise to you
Together we’ll create a brand identity that feels aligned, elevated, and true to your business.
This is about more than just making things look good - it’s about creating a visual identity that feels consistent, intentional, and easy to use. Through focused 1:1 support, I’ll guide you through the creative process so you end up with something you feel proud to put out into the world.
How it works
Explore → Refine → Build
EXPLORE
Understanding your brand visually
We start with a discovery call and a questionnaire to understand your business, your goals, and the direction you want to move in. From there, we explore creative routes that feel aligned and give us a strong visual starting point.
→ A clear and considered creative direction.
REFINE
Shaping and building the new identity
We develop and refine the chosen direction, building out a visual identity that feels considered, consistent, and aligned with your brand.
→ A confident brand identity designed to support growth.
BUILD
Bringing it all together
We finalise the identity and prepare everything so it’s ready to be used across your brand. You’ll have what you need to show up consistently moving forward.
→ A brand identity that’s ready to launch and easy to use.
TIMELINE: 3-4 WEEKS
Ongoing design support
Support while you are scaling
After your brand is launched, the real work begins - keeping everything consistent, polished, and evolving as your business grows. This is ongoing creative support for brands that want the identity we’ve built to carry through consistently into the everyday design assets that bring it to life in the real world.
Whether we’ve already worked together on your brand strategy, visual identity, or Brand Evolution Edit, or you simply need a trusted designer who understands your business, I offer flexible ongoing support tailored to your needs.
how it works
Support is customised depending on what your business needs. Some clients book monthly design retainers for ongoing creative support, while others need help during launches, campaigns, or busy periods.
Together we’ll create a setup that works for your workflow, priorities, and pace of growth.
best for
- Brands that want consistency across every touchpoint
- Founders who need a reliable design partner
- Businesses without an in-house designer
- Growing brands that need regular creative support
What the journey can look like
Caravan rental service
Performance athletes
Sustainable sports apparel
High-end florist
Fashion social content
Online training platform
Women empowerment workshops
Personal Shopping
Direct Mail & Email
App-like Interactive PDF
Campaign Roll Out
Dashboard & App design