I help scaling lifestyle and wellness businesses realign their brand to support their next stage of growth

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Champions in Action  |  brand identity
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brand evolution edit

Evolve your brand without starting from scratch

For established businesses that have outgrown their current brand. We'll refine what's working and evolve what isn’t with a full strategy and identity rebrand, ready for its next chapter.

Brand Strategy + Brand Identity
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brand strategy

Person in a white hoodie with a mountain logo and N.VNTRAVEL text overlooking a coastal cliff.

Getting clear on who you are, who you're for, and how to grow

Your business has evolved, but your brand hasn't quite caught up. Together we'll uncover what makes you different, clarify your positioning, and create a strategy that gives you confidence in every decision.

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brand identity

Embossed gold foil text reading 'Kuv & Co FLOWERS' on light green textured paper.

A brand identity that reflects where you're headed

When your visuals no longer match the quality of your business, it's time for a change. We'll create a considered visual identity that feels aligned, memorable, and ready to support growth.

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Ongoing design support

Collage of fashion visuals showing models, accessories, watches, and style quotes on mobile screens.

Creative support that grows with your business

From launches and campaigns to everyday design needs, ongoing support helps keep your brand consistent, polished, and moving forward as your business evolves.

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MacBook Pro screen showing color swatches, fonts, and branding style guide next to a succulent and coffee cup.

A creative partner to grow your brand

I work with established, scaling lifestyle and wellness businesses who’ve outgrown the brand they started with - creating visual identities and strategies that help them feel more established, attract premium clients, and support growth.

Featured work

NVNTravel
NVNTravel

Caravan rental service

Champions In Action
Champions in Action

Performance athletes

Distance
Distance

Sustainable sports apparel

Kuy & Co Flowers
Kuy & Co Flowers

High-end florist

Threads Styling
Threads Styling

Fashion social content

Intention
Intention

Online training platform

Illuminate You
Illuminate You

Women empowerment workshops

John Lewis: Stylist & You Homepage
JL Stylist & You

Personal Shopping

John Lewis: Home Assurance Leaflet & Email Design
JL Home Assurance

Direct Mail & Email

The House That Rexel Built
The House That Rexel Built

App-like Interactive PDF

SightGlass Vision Campaign Roll Out
SightGlass Vision

Campaign Roll Out

WalkSafe App  & Dashboard
WalkSafe

Dashboard & App design

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Rated 5 star on YunoJuno

Michèle was amazing to work with. We were completely aligned from the start, and she delivered exceptionally across every part of the project. Her attention to detail is excellent, and she handled a large, content-heavy project with clarity & creativity. I wouldn’t hesitate to work with her again!

Misbah Saleem, Founder

Illuminate You

Thanks for making working with you so effortless and for the great designs.

Cecilie Harris, Creative Services & Content Manager

Canon Europe

Michèle was amazing to work with, not only was she a great designer and ran with our brief completely, she did everything on time and to an impeccable standard. Would 100% recommend working with Michèle.

Amber Dawson, Marketing Manager

Brave Bison
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Ready for your brand to catch up with your business?