NVNTravel

N.VNtravel initially approached me to design a logo for their new business. As an extension of their established engineering company, N.VNgineering, they wanted the new brand to sit comfortably alongside the existing one, creating a recognisable family of brands while establishing its own identity.At first, they believed a logo would be enough to launch the business. However, as we worked through our discovery workshop, it became clear they needed more than a visual identity. They needed clarity on how the business should be positioned, who it was speaking to, and how it should communicate as it grew.Together, we expanded the project to include a comprehensive brand strategy workshop and roadmap. This provided a clear strategic foundation before moving into the creative phase, creating direction not only for the visual identity, but for future marketing, social content and business decisions.

Rather than moving straight into design, we started by building the strategic foundations the business needed to launch with confidence. Through a collaborative strategy workshop, we explored the business's purpose, positioning, values, target audience, personality and long-term ambitions. The conversations uncovered insights that hadn't previously been considered, while giving us a clear framework to guide every creative decision that followed.One of the most important decisions was determining how closely the new brand should relate to its sister company. While visual consistency was important, simply recreating the existing identity would have ignored the very different audience N.VNtravel needed to attract. I needed to determine what visual language would resonate with families looking for memorable camping experiences. The challenge wasn't to make the brands identical, but to make them feel connected while allowing each to communicate its own personality. The strategy workshop gave us the confidence to evolve the existing visual language into something distinctive in its own right.

The result was more than a logo. It was a clear brand strategy and identity system that included assets needed for launch, giving N.VNtravel confidence in how they presented themselves, along with a practical roadmap to guide future marketing, social content and business decisions.Because the strategic thinking came first, the creative process felt collaborative, focused and intentional from beginning to end. The brand identity now feels true to the business and the roadmap continues to guide future decisions.