I was tasked with creating a brand identity for an online training platform. It will become a resource of multiple coaches whom become part of the family. The platform will consist of a web and/or app presence with a coinciding community hosted on Facebook and Instagram.

 

With the logo I wanted to represent how training is a continuous process of change. The elongated vowels and also the alternate version used in B2C instances, where I took them away, represent the evolving and moving goals, growth, and how each day is different.