THE DEPARTMENT FOR ENVIRONMENT, FOOD AND RURAL AFFAIRS
A mock up of three frames for two separate animations for DEFRA. It is aimed at 16-25 year olds to help them understand the problems facing endangered animals, and that the power to help change this is in their hands. This work was done in collaboration with another designer.
The idea is that the upsetting information starts in black and white, and when the
duo-tone colour comes through the positive information comes in. The colour and typography is striking and created to attract the attention of the younger generations in their fast paced world. Click on the image to scroll through the frames.